Print-on-demand (POD) is a business model where products, such as clothing, accessories or home decor, are produced only when you order an item. This eliminates the need for inventory management and upfront costs. With a POD business, designs are digitally printed on demand (when you order), allowing for customization and flexibility.
It is a direct challenge to the mass production method that has characterized the retail trade, and more specifically the fashion sector, until now.